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This domain states the following, "com - UK leading snow chain supplier." We analyzed that the web site also said " Browse options by Tyre Size." It also stated " The UKs leading snowchain supplier. Since 1987 weve offered a friendly, individual service from our very experienced staff. We distribute many of Europes best known brands and are able to supply snow chains to all sectors of the market - both domestic and commercial - to suit all vehicles, tyre sizes and budgets. Wide product range to suit all budgets and all vehicles." The header had snowchains as the highest ranking search term. It was followed by snow chains, snow chain, and snowchain which isn't as ranked as highly as snowchains. The next words they uses is car chains. 4x4 chains was also included and will not be viewed by search engines.